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Click on title to download PDF of presentation, where available.	AUTHOR
Building the Next Generation Data Center with Embedded Virtualization	Richard A. Brunner
Close Coupled™ Cooling - A New Concept for Data Center Heat Rejection	Jim Simonelli
Scaling the Data Center Technologies & Trends	Sanjeev Jorapur
Desktop Consolidation	Stephane Verdy
Evolution of the Blade Server Platform	Alex Nicolson
PCI Express I/O Virtualization in the Data Center	Marek Piekarski
Blade End User Panel	END USER PANEL
Future I/O Technologies for Blade Servers	Rob Davis
DynamicIT: Leveraging Virtualization and Why iSCSI Boot Plays a Dramatic Role	Joel Reich
10 Gigabit Ethernet for FCoE Storage Networks	Tim Chao
Building the Data Center Fabric	Madhu Matta
Processor and Memory Trends in the Next-Generation Data Center	Rob Nance
Spotlight on Blade.org Member Collaborations	Tom Bradicich

Speaker Company	Presentation Title	Presentation Abstract
Jim Simonelli APC View bio Back to top	Close Coupled™ Cooling - A New Concept for Data Center Heat Rejection	Use of blade technology is anticipated to double over the next few years and represent over 25% of the server implementations by 2010. The need to reject the heat generated by this highly power dense technology must keep pace. Many cooling technologies have been developed both inside the blade server and in the data center to keep the servers cool. However, a significant consideration must be given to the interactions that occur in real world data center activities between multiple servers, server adds/moves & changes and the data center heat rejection infrastructure. This paper explores one technology, close coupled cooling, that places heat rejection for a rack or row of servers closely coupled to the server source and discusses its advantages and limitations when compared to alternatives such as "liquid to the chassis" and other fluid based cooling schemes.
Sanjeev Jorapur NetXen View bio Back to top	Scaling the Data Center: Technologies & Trends	Both Intel and AMD will be adding more and more cores to their CPUs. On the I/O front, 10Gb Ethernet is becoming more affordable and available. The data centers of the future must become more and more efficient to fully utilize the growing number of cores and multiple 10G interfaces, on modern systems. One way to fully utilize these systems is to deploy a large number of Virtual Machines. There is a hypervisor overhead associated with the VMs. This can be minimized by various IOV technologies. This talk focuses on the technologies needed to build efficient, next generation data centers using blades and 10Gb interfaces.
Stephane Verdy Devon IT View bio Back to top	Desktop Consolidation	Desktop consolidation is an approach to the efficient usage of computer desktop resources in order to reduce the total number of desktops that an organization supports. The practice was developed in response to the problem of "PC sprawl," a situation in which multiple under-utilized PCs take up more space and consume more resources than can be justified by their workload. This presentation discusses benefits in terms of resource centralization, resource utilization, and hardware cost. Particular emphasis is given to dense desktop consolidation on blades including: architecture, scalability, power savings consolidating desktops on blade servers and different approaches to remotely delivering remote graphics and multimedia.
Richard A. Brunner VMware View bio Back to top	Building the Next Generation Data Center with Embedded Virtualization	The Next Generation Enterprise Data Center will be built upon blade server systems working together with embedded virtualization technologies, such as VMware ESX Server 3i. These technologies can provide a simple turn-key solution that consolidates a large data center of many, complex and power hungry servers and workloads to a few, high-density, highly-reliable, power-efficient blade server systems. The consolidation reduces cost, power, and maintenance while improving the reliability, availability, serviceability and customer's ROI. This session describes the technical rationale for these benefits.
Alex Nicolson Emulex View bio Back to top	Evolution of the Blade Server Platform	According to recent surveys, complexity in the data center is a top concern for CIOs, primarily due to run away growth of applications and servers. However, blade servers are presenting a solution platform that promises to help contain server sprawl. This presentation discusses some of the changing and evolving areas to consider, such as the future of blade server architectures, blade server component trends and the changing demands and requirements for data access and storage that are directly associated with this unique and important server platform.
Marek Piekarski VirtenSys View bio Back to top	PCI Express I/O Virtualization in the Data Center	Data centers have been embracing a range of virtualization technologies in the pursuit of increase utilization, efficiency and manageability. Storage virtualization has been with us for some time. Server virtualization is now seeing increasing deployment across the full range of data centers. I/O virtualization is a key emerging technology which completes the evolution of the data center into the dynamic, highly efficient application platform required by today's businesses. This session describes the concepts behind I/O consolidation and virtualization - particularly in the context of using the native I/O interconnect: PCI Express - and considers its synergies with blade servers and other virtualization and I/O technologies.
Barb Goldworm, Moderator FOCUS consulting View bio Brian Bouterse North Carolina State University View bio Matt Drew GameVee, Inc. View bio William Friemann Prudential Fox & Roach Realtors View bio Steve Russell Morgan Stanley/Technology View bio Back to top	Blade End User Panel Discussion	This 45-minute blade user panel focused on the current technology challenges companies face and a wish list of what they'll be looking for the blade community to address in the future.
Rob Davis QLogic View bio Back to top	Future I/O Technologies for Blade Servers	QLogic presented on current and future I/O technologies for Blade Servers, first looking at the technologies in today's blade servers and how they will advance over the next 3-5 years. Then looking at potential new technologies that might be applied to blade servers and how they could affect blade server design and capabilities.
Joel Reich NetApp View bio Back to top	DynamicIT: Leveraging Virtualization and Why iSCSI Boot Plays a Dramatic Role	As compute and storage resource requirements grow, enterprise IT users are redefining their server and storage infrastructure. An increasingly prevalent trend is to deploy large numbers of blade servers and to deploy modular storage, rather than large frame arrays, to serve core and departmental application workloads. This session covered the advantages of iSCSI booting for grid type computing environments for engineering test, core test and development, and production environments.
Tim Chao BLADE Network Technologies View bio Back to top	10 Gigabit Ethernet for FCoE Storage Networks	As per-port prices drop, 10G Ethernet will increasingly be deployed to overcome data center bottlenecks for bandwidth-intensive applications such as high-performance computing, business continuity, virtualization, video on demand, storage, video surveillance and voice over IP. This session explored the outlook for 10G Ethernet in the next-generation data center, providing guidelines for how to implement 10G Ethernet switching in state-of-the-art blade server systems and to create advanced network topologies that employ 10G Ethernet networking directly to and from each blade in the server. It also discussed server I/O fabric convergence around 10G Ethernet for data, storage (IP SAN and FCoE) and clustering.
Madhu Matta Brocade View bio Back to top	Building the Data Center Fabric	Data growth, compliance requirements, complex operating environments, budgetary pressures and mission critical applications are driving shared storage networks into a new age of "data center fabrics." The data center of the future will need to be designed to consistently, non-disruptively, and securely provide access to information. Brocade discussed how a converged infrastructure deployed in conjunction with BladeCenter will enable server and storage consolidation, facilitate deploying virtualized workloads, provide end-to-end QoS and simplify management functions via fabric based services that allow non disruptive access to mission critical applications.
Rob Nance Intel View bio Back to top	Processor and Memory Trends in the Next-Generation Data Center	The trend in blade design is to drive overall power requirements lower while driving utilization up. The goal of lower power will be addressed by the use of low power CPUs, continued integration into the CPU, adoption of SSDs and consolidation of I/O traffic onto the Ethernet fabric. Virtual machine software, optimized I/O virtualization and the use of multi-core CPUs will combine to drive server utilization higher. The increase in CPU cores will keep the need for memory capacity high which is a challenge when designing high-density blade systems. New approaches will be needed to combat the high power and board real estate required to maintain large memory architectures in the not so distant future. This session covers some of the changes to platform architectures that will help accelerate these trends and address the challenges.
Tom Bradicich, Ph.D. IBM View bio Back to top	Spotlight on Blade.org Member Collaborations	This session highlights some of the collaborative initiatives undertaken by Blade.org members.